Robert Rosenthal, the former president of TBWA/Chiat Day, in an AdAge column, writes on the virtues of getting tipsy and setting aside responsibility for a little while….
“Drink responsibly.” Talk about an oxymoron.Haven’t we already got enough responsibility in our lives?
Kids. Job. Clients. Decisions. Paying bills. Making deadlines. Watching your weight. Mowing the lawn. Filling the tank. Initiating foreplay. Then there’s moral responsibility, civic responsibility, fiduciary responsibility. Don’t you just want to say “Screw responsibility” sometimes? Those times were made for drinking.
I love the three specific prescriptions for what ails us. And, in the comments: “Sounds like someone is looking for a liquor account. ”
via Chasnote.
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